The Trademark Blog reports on the advertising way Saatchi & Saatchi’s site devoted to lovemarks . According to the agency, brands are quondam hat. People automatically assume that they volition teach goods too services that perform to their expectations. Instead, the hereafter belongs to lovemarks, entities that non alone earn the honour of consumers, but likewise create “an intimate, emotional connectedness that yous only can’t alive without. Ever” too are “a relationship, non a mere transaction”. Such loyalty is earned through a mixture of honey too honour (unlike brands which ascendancy honour alone too fads, where alone honey is a factor). The honour arises from a combination of mystery (not knowing most something makes yous desire to notice out to a greater extent than most it), sensuality (the design, season too other sensual elements of the product) too intimacy amongst the build (so that it touches on the consumer’s personal aspirations too inspirations). The site offers yo...