According to the Sunday Telegraph the Great Britain Government's nutrient watchdog, the Food Standards Agency (FSA), is proposing to ban junk nutrient companies from sponsoring popular concerts as well as sports to combat obesity amidst children. The FSA says its targets would include Pepsi-Cola (which sponsors concerts yesteryear Britney Spears, Miss Dynamite, Beyonce as well as Enrique Iglesias) as well as Coca-Cola (which sponsors man child band Busted as well as daughter band Mis-Teeq). McDonald's, the sponsor of Justin Timberlake as well as ITV's Pop Rivals, as well as Nestle, which supports ITV's Pop Idol, would besides hold upwards affected yesteryear a ban.
In a consultation paper, the FSA says that popular stars should hold upwards used to promote salubrious nutrient instead of junk food, which has contributed to a doubling inwards the number of children amongst weight problems inwards the yesteryear x years. The proposal would convey a profound number on Britain's multi-million-pound sponsorship industry. McDonald's as well as Pepsi-Cola would hold upwards unable to sponsor the England football game team, piece the Sheffield Midweek football game monastic enjoin would lose its sponsorship from Chupa Chups lollipops. Walkers crisps' £3.5 1 G one thousand bargain amongst Gary Lineker, the television set presenter as well as erstwhile England football game captain, would hold upwards nether threat, equally would Domino Pizza's bargain amongst The Simpsons, according to the consultation paper, which besides criticises advertising techniques used yesteryear Cadbury's as well as Kinder Eggs. Billboard as well as magazine advertising aimed at children as well as "pop-up" advertisements on the cyberspace would hold upwards banned. Junk nutrient companies would hold upwards barred from linking upwards amongst estimator games as well as competitions as well as from targeting mobile telephones yesteryear text message when their owners are nearly a nutrient outlet.
The companies are expected to resist whatsoever endeavor to interfere amongst sponsorship. Pepsi-Cola's bargain amongst the Football Association is worth an estimated £4 million, amongst long-term returns estimated at 5 times that figure. H5N1 spokesman for Walkers, which has used Michael Owen, Vinnie Jones, Victoria Beckham as well as the Spice Girls inwards its advertising, said: "We would vigorously defend our correct to proceed to purpose whatsoever high-profile personality inwards our campaigns". McDonald's nonetheless said it welcomed "the chance to hold upwards involved inwards the fighting amongst the FSA". H5N1 spokesman said that the chain had set £14 1 G one thousand into local football game sponsorship since 1993. "Our sponsorship volition arrive possible for 10,000 people to choke football game coaches", he said. The popular manufacture has besides criticised the proposals. Julian Henry, who represents Pop Idol, southward Club as well as MTV, said: "Record labels convey choke subject on brands that wishing to back upwards novel popular talent. With sales of singles dwindling, build investment is a critical business office of the success of a novel popular act. Part of the Spice Girls' appeal was that they could make consumers inwards supermarkets as well as garage forecourts equally good equally on Radio One as well as Top of the Pops".
wonders whether the proposals volition convey the desired effect. After all, it’s non equally if sponsorship is the alone trend the junk nutrient merchants tin sack select handgrip of their target market. However, the damage of dealing amongst the medical problems brought on yesteryear obesity is expected to damage the Great Britain £3.6 billion a twelvemonth yesteryear 2010 as well as that’s a far bigger essence than the amount probable to hold upwards spent yesteryear as well as then on sponsorship.
Smart food, junk nutrient here
In praise of junk nutrient here and here
Dangers of junk nutrient here and here
In a consultation paper, the FSA says that popular stars should hold upwards used to promote salubrious nutrient instead of junk food, which has contributed to a doubling inwards the number of children amongst weight problems inwards the yesteryear x years. The proposal would convey a profound number on Britain's multi-million-pound sponsorship industry. McDonald's as well as Pepsi-Cola would hold upwards unable to sponsor the England football game team, piece the Sheffield Midweek football game monastic enjoin would lose its sponsorship from Chupa Chups lollipops. Walkers crisps' £3.5 1 G one thousand bargain amongst Gary Lineker, the television set presenter as well as erstwhile England football game captain, would hold upwards nether threat, equally would Domino Pizza's bargain amongst The Simpsons, according to the consultation paper, which besides criticises advertising techniques used yesteryear Cadbury's as well as Kinder Eggs. Billboard as well as magazine advertising aimed at children as well as "pop-up" advertisements on the cyberspace would hold upwards banned. Junk nutrient companies would hold upwards barred from linking upwards amongst estimator games as well as competitions as well as from targeting mobile telephones yesteryear text message when their owners are nearly a nutrient outlet.
The companies are expected to resist whatsoever endeavor to interfere amongst sponsorship. Pepsi-Cola's bargain amongst the Football Association is worth an estimated £4 million, amongst long-term returns estimated at 5 times that figure. H5N1 spokesman for Walkers, which has used Michael Owen, Vinnie Jones, Victoria Beckham as well as the Spice Girls inwards its advertising, said: "We would vigorously defend our correct to proceed to purpose whatsoever high-profile personality inwards our campaigns". McDonald's nonetheless said it welcomed "the chance to hold upwards involved inwards the fighting amongst the FSA". H5N1 spokesman said that the chain had set £14 1 G one thousand into local football game sponsorship since 1993. "Our sponsorship volition arrive possible for 10,000 people to choke football game coaches", he said. The popular manufacture has besides criticised the proposals. Julian Henry, who represents Pop Idol, southward Club as well as MTV, said: "Record labels convey choke subject on brands that wishing to back upwards novel popular talent. With sales of singles dwindling, build investment is a critical business office of the success of a novel popular act. Part of the Spice Girls' appeal was that they could make consumers inwards supermarkets as well as garage forecourts equally good equally on Radio One as well as Top of the Pops".
wonders whether the proposals volition convey the desired effect. After all, it’s non equally if sponsorship is the alone trend the junk nutrient merchants tin sack select handgrip of their target market. However, the damage of dealing amongst the medical problems brought on yesteryear obesity is expected to damage the Great Britain £3.6 billion a twelvemonth yesteryear 2010 as well as that’s a far bigger essence than the amount probable to hold upwards spent yesteryear as well as then on sponsorship.
Smart food, junk nutrient here
In praise of junk nutrient here and here
Dangers of junk nutrient here and here
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