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Procter & Run A Peril Tops Global Marketing League

AdAge reports that Procter & Gamble was the biggest global advertising spender for 2002, laying out a full of $4.48 billion. The companionship has overtaken General Motors, the peak spender of 2001. In total, the peak 100 global advertising marketers spent $74.2 billion, an growth of 7.1% on the previous year. To last considered global marketers, companies had to advertise inwards iii of 4 regions - North America, Europe, Asia too Latin America. Much of Procter & Gamble’s growth was the trial of the buy too integration of diverse pre-existing brands too businesses such equally Wella, DOVE too SLIMFAST.

points out that a global marketing strategy depends on having global merchandise marks protection. This is straight off a to a greater extent than easily realisable proposition, thank you lot to the introduction of the Community merchandise grade too the recent accession of the States of America to the Madrid Protocol.

Do a location of global marketing here, here, hither and here


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