Following the outcry over Diageo’s proposal to sell non-authentic Cardhu whisky every bit a “pure malt” (see IPKat, 28 Oct 2003), novel rules are beingness drawn upwards for Scotch whisky brands. These rules should survive enshrined inwards law, according to a leading distiller. The manufacture has agreed to make definitions for unlike sectors, next the row over changes to the Cardhu malt. Diageo every bit good agreed to modify the packaging of the whisky, which the fellowship forthwith describes every bit “pure malt” rather than “single malt”. Rival distiller William Grant & Sons has welcomed the moves, amongst deputy grouping managing manager Tony Hunt proverb he was "absolutely delighted" that the rules were going to survive rewritten: "I believe that when these rules are inwards house the unmarried malt whisky distillers volition make everything they tin displace to comply amongst the rules”.
The Cardhu row broke out later on Diageo reached capacity at its Speyside distillery. The company, beingness unable to come across need prompted yesteryear soaring sales of the unmarried malt, decided to modify the procedure as well as role a combination of unmarried malts, changing the condition of the whisky from a unmarried malt to a "pure" malt. Other distillers were angry that Diageo was continuing to role the refer Cardhu spell but changing 1 give-and-take on the label. Following a coming together of the Scotch Whisky Association, Diageo volition buy the farm on to role the refer Cardhu but the labelling as well as packaging volition survive changed from brownish to light-green as well as the fellowship has promised non to build whatever like changes to whatever of its other unmarried malts
is relieved that Scotch whisky drinkers volition discovery it easier to enjoin the unmarried malt Cardhu from the pure malt, but he is nonetheless concerned that inexperienced consumers, relying on the build refer alone, volition survive confused betwixt “pure malt” as well as “single malt”.
Meaning of “Cardhu” here
Cardhu the whale here
The Cardhu row broke out later on Diageo reached capacity at its Speyside distillery. The company, beingness unable to come across need prompted yesteryear soaring sales of the unmarried malt, decided to modify the procedure as well as role a combination of unmarried malts, changing the condition of the whisky from a unmarried malt to a "pure" malt. Other distillers were angry that Diageo was continuing to role the refer Cardhu spell but changing 1 give-and-take on the label. Following a coming together of the Scotch Whisky Association, Diageo volition buy the farm on to role the refer Cardhu but the labelling as well as packaging volition survive changed from brownish to light-green as well as the fellowship has promised non to build whatever like changes to whatever of its other unmarried malts
is relieved that Scotch whisky drinkers volition discovery it easier to enjoin the unmarried malt Cardhu from the pure malt, but he is nonetheless concerned that inexperienced consumers, relying on the build refer alone, volition survive confused betwixt “pure malt” as well as “single malt”.
Meaning of “Cardhu” here
Cardhu the whale here
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