Langsung ke konten utama

The Brands From Hell


Londoners opening today's costless re-create of Metro (sadly, all the same non available online) were treated to a listing of fifty "Brands from Hell", compiled past times Marketing magazine.

The "Top Ten" most hated brands are every bit follows:

1. POT NOODLE (possibly summit because most people surveyed are women, who are less subject on 2nd meals as well as nutrient substitutes than their manlike individual counterparts)

2. QVC (acronym for "quality, value, convenience", a low-price chain of shops)

3. SUNNY D (the luminous potable formerly known every bit SUNNY DELIGHT)

4. McDONALD'S ($100 ane one one thousand thousand earnings slump, next adverse publicity for its killer foods as well as the warm reception given to the critically acclaimed cinema Super Size Me)

5. MANCHESTER UNITED (whose sponsor, VODAFONE, is listed at no. 31; immediately that's a message ...)

6. NOVON (er, at that topographic point seem to travel a few Novons simply about as well as they're all different)

7. LIDL (more inexpensive shopping)

8. TINY (low-cost PCs)

9. SNACK-A-JACKS (as the mention suggests, a snackable comestible)

10. THE SUN (a sensationalist downmarket newspaper)

notes that, despite the fact that they are hated as well as despised past times as well as thence many consumers, all of these brands are extremely successful, commercially. Some brands must of necessity travel hated. For example, if you lot are a Manchester United supporter, you'll dearest that brand, but you'll in all likelihood travel nursing a hostile feeling towards it if you lot back upwardly some other football game team. Others look to travel the termination of a classify of self-loathing: people don't similar to experience they accept to store for bargains, as well as thence they larn to Lidl or QVC but lose their self-respect; some of this loss, past times transference, affects the brands they patronise. This may travel because branding is virtually pick but an economy-shopper's purchases are determined past times need, non choice.

Komentar

Postingan populer dari blog ini

But Volition They Accept 10 Light-Green Bottles?

Ananova reports that Coca Cola is to function inwards the online music business. Next calendar month it volition launch mycokemusic.com with 250,000 tracks from 8,500 artists, though details of who the performers volition hold upwardly convey non been released. This comes hot on the heels of the tidings final calendar week that Coke is to sponsor the U.K. singles in addition to album charts. Said the Coca-Cola marketing director: “Consumers convey told us that downloading music is confusing in addition to complicated in addition to what they desire is an easy, simple-to-use downloadable service from a trusted brand.” is interested to run into whether a reputation in addition to trust that has been built upwardly inwards a build in addition to a merchandise score used on soft drinks volition transfer successfully to something every bit hi-tech every bit music downloads. He tin foresee though that the icon that has been built upwardly simply about Coke the drinkable could atomic ...

No Smoke Without Germans; Calling Cows To Mind

No smoke without Germans In the European Court of Justice this morning time Advocate General Philippe Léger gave his Opinion inwards Case C-380/03 Federal Republic of Federal Republic of Federal Republic of Germany v European Parliament too Council of the European Union . According to the ECJ's Press Release , the AG's persuasion is that the legal basis for the Tobacco Advertising Directive is appropriate for putting an terminate to departure inwards the national rules on tobacco advertising, which was contributing significantly to the fragmentation of the internal market. Germany is seeking annulment of the bits of the directive that bargain amongst the advertising too sponsorship of tobacco products inwards media other than television, claiming that the selection equally a legal basis of Article 95 of the EC Treaty, which authorises the Community to adopt measures for the approximation of the national provisions which direct keep equally their object the institution too perf...

Dear Diary ... Hither Come Upwards Closed To To A Greater Extent Than Tm Cases

Ever seeking something exciting to await forrad to, the IPKat brings y'all tidings of about fresh IP activity inwards the European Court of Justice. Forthcoming attractions listed on the ECJ diary include the following: * 28 September: Court of First Instance, Second Chamber -- There's a Hearing on Case T-57/03 SPAG v OHIM - Frank Dann together with Andreas Becker, an appeal against an OHIM Board's real sensible together with well-reasoned determination to let registration of HOOLIGAN for clothe despite the existence of an before Castilian registration of OLLY GAN for the same goods. The same courtroom is likewise having a Hearing on Case T-112/03 L'Oréal v OHIM - Revlon (FLEXI AIR). The diary notes, laconically, "The text is non available inwards English". Hmm! * Midweek 29 September: Court of First Instance, Third Chamber - There's a Hearing on Case T-334/03 Deutsche Post EURO EXPRESS v OHIM , (EUROPREMIUM). Apparently somebody had the audacity to...