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The Brands From Hell


Londoners opening today's costless re-create of Metro (sadly, all the same non available online) were treated to a listing of fifty "Brands from Hell", compiled past times Marketing magazine.

The "Top Ten" most hated brands are every bit follows:

1. POT NOODLE (possibly summit because most people surveyed are women, who are less subject on 2nd meals as well as nutrient substitutes than their manlike individual counterparts)

2. QVC (acronym for "quality, value, convenience", a low-price chain of shops)

3. SUNNY D (the luminous potable formerly known every bit SUNNY DELIGHT)

4. McDONALD'S ($100 ane one one thousand thousand earnings slump, next adverse publicity for its killer foods as well as the warm reception given to the critically acclaimed cinema Super Size Me)

5. MANCHESTER UNITED (whose sponsor, VODAFONE, is listed at no. 31; immediately that's a message ...)

6. NOVON (er, at that topographic point seem to travel a few Novons simply about as well as they're all different)

7. LIDL (more inexpensive shopping)

8. TINY (low-cost PCs)

9. SNACK-A-JACKS (as the mention suggests, a snackable comestible)

10. THE SUN (a sensationalist downmarket newspaper)

notes that, despite the fact that they are hated as well as despised past times as well as thence many consumers, all of these brands are extremely successful, commercially. Some brands must of necessity travel hated. For example, if you lot are a Manchester United supporter, you'll dearest that brand, but you'll in all likelihood travel nursing a hostile feeling towards it if you lot back upwardly some other football game team. Others look to travel the termination of a classify of self-loathing: people don't similar to experience they accept to store for bargains, as well as thence they larn to Lidl or QVC but lose their self-respect; some of this loss, past times transference, affects the brands they patronise. This may travel because branding is virtually pick but an economy-shopper's purchases are determined past times need, non choice.

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