* "Japanese Companies Fight for their IP Rights", on the tendency for Japanese businesses to essay relief through the litigation than through to a greater extent than discreet, traditional means, yesteryear Lloyd Parker, Andrew Cobden in addition to Yukihiro Otani of Lovells' Tokyo office;
* Paul M. Booth in addition to Leslie Mooi (Heller Ehrman) await at due diligence points that should last borne inward heed earlier investing inward a life scientific discipline company;
* MIP editor James Nurton in addition to his colleague Emma Barraclough study on the slightly depressing (for patent purists) theme of traditional cognition protection inside the patent system.
Ananova reports that Coca Cola is to function inwards the online music business. Next calendar month it volition launch mycokemusic.com with 250,000 tracks from 8,500 artists, though details of who the performers volition hold upwardly convey non been released. This comes hot on the heels of the tidings final calendar week that Coke is to sponsor the U.K. singles in addition to album charts. Said the Coca-Cola marketing director:
“Consumers convey told us that downloading music is confusing in addition to complicated in addition to what they desire is an easy, simple-to-use downloadable service from a trusted brand.”
is interested to run into whether a reputation in addition to trust that has been built upwardly inwards a build in addition to a merchandise score used on soft drinks volition transfer successfully to something every bit hi-tech every bit music downloads. He tin foresee though that the icon that has been built upwardly simply about Coke the drinkable could atomic ...
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