IPKat articulation Blogmeister Jeremy writes a regular back-page column, "Last Word", for Trademark World. "Last Word" takes a lite await at the globe of marks, brands in addition to the people who alive off them.Earlier this month, Jeremy submitted an article which poked a footling lite fun at the remarkably descriptive names that businesses in addition to practices inward the champaign of merchandise marks sometimes give themselves, equally good equally the quite lightheaded slogans they either select or pay consultants to invent for them. He was told that this characteristic was a fleck also hot for a polite in addition to refined periodical such equally Trademark World. Could he delight musical note it downward a fleck past times removing the names of the firms concerned? Well, a footling cosmetic editing occurred -- but, if the truth last told, it nevertheless wasn't really hard to position the names of the diverse firms. The bottom draw is that Jeremy got an electronic mail telling him that Trademark World had consulted its lawyers, who had advised them non to position out the piece.
Like almost inveterate writers, Jeremy hates to throw anything away ane time he has gone to the problem of writing it, in addition to then he takes this chance of offering it to IPKat readers, absolutely free. There's fifty-fifty a footling competition, which goes equally follows:
Question 1: who are Trademark World's lawyers?
Question 2: what are the legal grounds upon which Trademark World was advised non to run the feature?
Question 3: if you lot were a constabulary theatre that came upward amongst a lightheaded slogan, would you lot reject t advertise inward whatever mag or mag that drew your lightheaded slogan to the attending of its readers?
For your free re-create of Trademark World click here
For your free copy of the banned article click here
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