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But Volition They Accept 10 Light-Green Bottles?

Ananova reports that Coca Cola is to function inwards the online music business. Next calendar month it volition launch mycokemusic.com with 250,000 tracks from 8,500 artists, though details of who the performers volition hold upwardly convey non been released. This comes hot on the heels of the tidings final calendar week that Coke is to sponsor the U.K. singles in addition to album charts. Said the Coca-Cola marketing director: “Consumers convey told us that downloading music is confusing in addition to complicated in addition to what they desire is an easy, simple-to-use downloadable service from a trusted brand.” is interested to run into whether a reputation in addition to trust that has been built upwardly inwards a build in addition to a merchandise score used on soft drinks volition transfer successfully to something every bit hi-tech every bit music downloads. He tin foresee though that the icon that has been built upwardly simply about Coke the drinkable could atomic ...

Hot Off The Press

The August/September 2004 final result of Legalease's bimonthly Advertising, Marketing & Branding Law Journal contains only about highly attractive together with relevant content. Features inward this final result include * "Copyright -- No Laughing Matter" past times prize-winning essayist Timothy Pinto (Taylor Wessing), on the set of parodies nether copyright law; * "Infringement -- Divine Inspiration" past times Andy Korman (Hammonds), on ways of ambush marketing ("Shame" says the IPKat); * Internet -- All Keyed Up" past times Christopher Kelly (Wiley, Rein & Fielding) on recent illustration constabulary on the role of keywords inward cyberspace advertising; * "EU regulations -- that's together with thus unfair" past times Phil Murphy of the Advertising Association, on developments relating to the Unfair Commercial Practices Directive.

Plumber's Illustration Non Then Watertight

Paul Davidson, the trader known equally "the Plumber", is appealing against a High Court summary judgment that he breached his fiduciary duties to a society which held the patent to a revolutionary pipe-fitting device. The breach resulted from his component subdivision at Easyrad, where he held a 52% stake. Davidson was sued past times other owners of Easyrad, afterwards he sold a patent belonging to Easyrad to some other company, Oystertec before its flotation inwards 2001. Davidson was a manager of Oystertec at the float, exactly has since stepped down. The claimants alleged Davidson pulled out of a care to pay them for their part of the patent ownership. The judgment says it is clear from correspondence "they were willing to surrender their shares inwards Easyrad for a global compensation inwards the part of £715,000". Davidson allegedly sold the patent to Oystertec for a nub believed to hold out £3m, exactly refused to compensate the other owners. Davidson is ne...